Video Content

Last year in May, one of the early viral YouTube meme video that came out in 2007, “Charlie Bit My Finger” sold for a whopping $760,999. Now, you might be scratching your head and asking how is that even possible. Well, the simple answer is that NFTs are here to disrupt everything. With NFTs, video content creators now finally have the means to monetize ownership of their content without having to rely on middlemen and agencies.

Videos content is currently the most enjoyable digital content among young people, and an expanding demographic is looking for ways to engage with video content. From Tiktoks to YouTube shorts, many of these young adults can’t seem to get enough video content. There is a surging increase in video content demand, which is expected to keep increasing. Experts predict that the video streaming market will be worth over $391 billion by 2027. The question becomes, how do video content creators position themselves to maximize this trend?

Creating videos often takes hours of editing, planning, and shooting, along with refined skills, timing, lighting, skills, passion, and much more. Whether you’re producing a 2-hours movie or a 15-seconds video for social media, this is true. Unfortunately, content creators are not earning enough to make up for the hard work they put into making videos.

On YouTube, creators can be paid between $0.30 to $2.50 CPM, while on Tiktok, they may get 2 to 4 cents per 1000 views on a video. Creators are burdened with low pay while constantly worrying about the changing algorithm of social media platforms. That is to say that, except with on-demand videos, you are likely not making enough money as a video creator.

Over time, creators have devised different ways to enable them to earn more. Some of them have included crowd-funding from fans and creating a Patreon that allows fans to gift cash as appreciation for their craft. While these have made it better, the NFT market can further ensure that creators are duly compensated for every video they make. For example, a video of Lebron James was sold as NFT for $387,000.

As you read on, you will find out how all video creators can make more from their content by selling them as NFTs. This includes videos of real people and animated videos. Essentially all kinds of videos, there is a market for them. It is worth noting that the success of every NFT lies in making a sale. Therefore all video creators must employ the necessary tactics to create engaging and valuable videos.

That being said, the NFT industry changes things for video creators beyond monetary value. It enhances the credibility and value of content because creators can own their work. You won’t have to go under the comment section asking people to give you credit because they stole your content since only paying people would have access to it.

What is Video NFTs

Generally speaking, assets backed by tokens can be in any format. They could be images, videos, texts, audio, etc., basically any digital material. An easy explanation of NFTs as videos is a digital video bought and sold online with cryptocurrency on the blockchain.

This is different from merely downloading a video from the internet because NFTs afford the buyers the original rights and ownership of the asset. NFTs are also unique because they are one of a kind, i.e. two NFTs have different digital signatures and cannot be traded for one another.

While experts project that demand for video content will increase, creators must be duly paid and recognized for their work. NFTs make this possible.

How NFTs are Transforming the Video Content Industry

The current growth we are experiencing in the video content industry was pushed forth by the ongoing pandemic. More people were isolated from physical contact and sought solace online. Videos provided the closest thing to physical contact, thanks to platforms like Tiktok and Youtube. However, with the current problem of creators not being paid enough, we must seek more viable solutions/platforms.

NFTs do not replace social media; creators can and should use social media to establish their presence, identity, and market their work. In comparison, they can leverage the NFT marketplace to interact with clients or viewers. This way, they are increasing their earning potential. This is to say that NFTs does not eliminate the existing market but work with them.

With video NFTs, creators can control who owns their content since all contents on the blockchain have a unique digital signature. They can even track the ownership of the videos by looking through the transaction history of said videos. This allows more control than current social media platforms offer.

Since NFTs exist on the blockchain, video creators can take advantage of decentralization. Not all creators may charge the same mouth-watering amount as Lebron James’ video, but they will be able to charge more and keep most of the money. This is because the middleman is eliminated, and creators get to interact directly with buyers. Some influencers have to pay huge fees to managers whenever a brand wants to collaborate for a video. Creators may also earn royalties when videos get resold as NFTs. Hence, providing long-term profitability even after they have been sold.

In every industry, you can charge more when you are respected. NFTs allow creators to gain recognition for their work since no one can erase digital history or transactions on the blockchain. This will help creators position for better opportunities in the future.

How to Get Started with Video NFTs Using Xircus

When creating video NFTs, creators should give special attention to the technical specification of the NFT marketplace. This includes video size, pixel, aspect ratio, etc. It should be considered during the creation process as it affects whether a video can be minted.

As the video content industry grows and becomes more in-demand for businesses and marketers, creators should position themselves to make the most of their skills. NFTs are creators’ best option for selling their videos for a higher price. It also offers them benefits through royalties from future sales, authenticity, and recognition for their work. If you are a creator, you can start creating NFTs right now simply by